Monetize Your Blog

Targeted Advertising is different than Contextual and Display advertising as it involves working directly with another company to set the advertisements up rather than being given them from a company like Google.

Targeted Advertising is good for sites that are focused on one specific niche. A niche is the subject matter that the website is based upon, and can range from really broad, like "Television", to something really specific like "The Simpsons Episode 14 Guest Characters." Obviously, the second example is a little extreme, but you get the idea.

When an advertiser sees that your site is focused on a niche that they would like to advertise in, then they would contact you, and then proceed to set up an ad that would work for both parties.

An advantage that Targeted Advertising has over Contextual and Display ads is that a price can be met by both parties. With Targeted Advertising, you know how much you will make a month from displaying ads, while Contextual and Display ads are much more random. Targeted Advertising also brings in targeted traffic, which is extremely high-quality traffic, since you already know that the visitor will be interested in your site/blog.

It is also a good idea to go out and look for advertisers if you are interested in Targeted Advertising. They don't need to be large companies, they could be just a small blog that is interested in advertising.

Now, let's review. Targeted Advertising is good if:

• You have a site/blog that focuses on a specific niche.
• You want high-quality traffic and visitors who will most likely already be interested in your site/blog.
• You want to be earning a fixed rate every month, or you want to be paying a fixed rate every month.
• You like working with people who are only an e-mail away if you have questions or concerns.