Monetize Your Blog

Targeted Advertising is different than Contextual and Display advertising as it involves working directly with another company to set the advertisements up rather than being given them from a company like Google.

Targeted Advertising is good for sites that are focused on one specific niche. A niche is the subject matter that the website is based upon, and can range from really broad, like "Television", to something really specific like "The Simpsons Episode 14 Guest Characters." Obviously, the second example is a little extreme, but you get the idea.

When an advertiser sees that your site is focused on a niche that they would like to advertise in, then they would contact you, and then proceed to set up an ad that would work for both parties.

An advantage that Targeted Advertising has over Contextual and Display ads is that a price can be met by both parties. With Targeted Advertising, you know how much you will make a month from displaying ads, while Contextual and Display ads are much more random. Targeted Advertising also brings in targeted traffic, which is extremely high-quality traffic, since you already know that the visitor will be interested in your site/blog.

It is also a good idea to go out and look for advertisers if you are interested in Targeted Advertising. They don't need to be large companies, they could be just a small blog that is interested in advertising.

Now, let's review. Targeted Advertising is good if:

• You have a site/blog that focuses on a specific niche.
• You want high-quality traffic and visitors who will most likely already be interested in your site/blog.
• You want to be earning a fixed rate every month, or you want to be paying a fixed rate every month.
• You like working with people who are only an e-mail away if you have questions or concerns.

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Display Advertising is different from Contextual Advertising because instead of paying you by CTR, Display Advertising pays you by CPM. CPM means Cost Per Impression.

Every time a reader sees your display ad, you will make a small amount of profit. With CPM ads, you would make more form impressions than if you had contextual ads. CPM ads are good for forums (where you can get thousands of impressions a minute) or pages where you don't want your visitor to leave through a contextual link.

CPM ads are not really recommended for blogs, as most bloggers make more through contextual advertisements.

Google Adsense official page has this to say about CPM ads:

Don't rely on one type of advertising to monetize your blog. Use multiple types of these advertisements to ensure that you make the most profit possible.

1.Contextual Advertising

Contextual advertising are basically advertisements that contain links and descriptions of the sites that those descriptions link to. Contextual advertising has become really popular recently because of the ease of implementation, and it doesn't make your page look spammy.

The ads also have appeal because of the way they look like part of your content. The links the ads point to are relevant to the content that is on the page the advertisements are on. This is great for niche websites, where the content can become really specific.

The leading provider of contextual advertisements is Google Adsense. They make it easy to sign up and get going with the ads on your site. You have to be 18 years old to join, and there is a review process of about one week on the site you are trying to implement ads on (don't worry. As long as the page isn't full of spam and keywords, you'll be fine).

There are also other alternatives to Google Adsense. Other contextual options include the Yahoo Publisher Network, Chitika, Clicksor, and others.

Contextual ads is the way to go if you own a blog or a starting-up website. As your website or blog grows older (and I mean by years), you can slowly move on to other ways of advertising.

I'm going to write up a small 10-post series that will discuss different ways of how to monetize your blog. We'll review contextual advertising, text-link advertising, and more. The first post will be about contextual advertising, meaning links with text underneath, a la Google Adsense.

I hope you stick around for the series. Hopefully it will give you a little insight on how to properly monetize your blog and the different ways you can go about doing so.